Web data protection note

The University of Applied Sciences and Arts Northwestern Switzerland FHNW places great importance on correct and up-to-date information. Some or all of the content on our website may therefore need to be amended, deleted or (occasionally) no longer shown.

Personal information

The FHNW is committed to the targeted and sparing use of personal information. The information collected is used only for the intended respective purpose.

The personal information stored remains within the sovereignty of the FHNW. Information is stored carefully and protected against third-party access. We secure information by means of technical and organisational measures in keeping with the latest developments. We never disclose personal information to third parties, unless the law requires us to do so or we have obtained express permission.


Cookies are text files which are stored temporarily or permanently on your computer and which, for example, enable your use of the website to be analysed.

You can entirely or partially prevent the cookies from being stored on your computer by adjusting the corresponding settings in your browser application. However, please be aware that if you do so, you may no longer be able to use all of the functions on this website.

Web analysis and re-/marketing by Google

Google Analytics

The FHNW uses the Google Analytics web analysis service to receive information about how our website is used. Google Analytics uses cookies. The information generated by cookies is transmitted to a Google server in the USA. Google operates its own privacy policy.

The FHNW uses Google Analytics only with IP anonymisation enabled. The IP address transmitted by the user’s browser is not combined with any other Google data.

Users are not only able to prevent the storage of cookies, but – by downloading and installing the browser plugin provided under the following link – also the collection by Google of the data generated by the cookie and related to your use of the online service and the processing of this data by Google:
» http://tools.google.com/dlpage/gaoptout?hl=en

Google Tag Manager

The FHNW uses Google Tag Manager for the administration of ‘website tags’. This technology allows e.g. Google Analytics and other marketing analysis services to be incorporated into the online offering. The Tag Manager itself, which implements the tags, does not process any of the user’s personal information. With regard to the processing of the user’s personal information, please refer to the following descriptions of Google services.

Google AdWords

To measure performance, AdWords Conversion Tracking also uses a cookie, which is stored on your computer for up to 30 days after you click on an AdWords ad. The cookie then deletes itself.

Google privacy policy and information

Google operates its own privacy policy:
» Google Privacy Policy & Google Terms of Service
» Use of data for advertising purposes

Guidelines relating to the use of Google Tag Manager:
» https://www.google.com/tagmanager/use-policy.html

Third party services

The FHNW uses content or services provided by third parties to e.g. integrate videos, plugins and fonts.

There follows an overview of third-party providers and their contents, as well as links to their privacy policies, which contain further information on the processing of data and, mentioned here in places, opt-out possibilities. The opt-in/opt-out status of all common online marketing systems can be viewed and edited via Your Online Choices’ cookie management.


This website can use the CleverReach service platform for mail-outs. This is provided by CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany.

» Privacy policy


This website can use functions of the Facebook service. These functions are provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. They allow us to show you targeted, personalised and interest-based advertisements. Facebook matches up this data with your personal Facebook user account in line with its Data Policy.

If you want to prevent Facebook from showing you advertisements using the remarketing features, you can declare this in your Facebook account settings.

» Privacy policy
» Privacy settings

Google Fonts

This website uses ‘web fonts’ for the uniform display of fonts. These are provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

» Privacy policy


This website can use functions of the Instagram service. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, clicking the Instagram button links the contents of our pages to your Instagram profile. This allows Instagram to associate your visit to our pages with your user account. Please note that we as providers of the pages have no knowledge of what data is transmitted or of what Instagram does with it.

» Privacy policy


This website can use functions of the Issuu service. These functions are provided by Issuu Inc., 131 Lytton Ave, Palo Alto, CA 94301, USA.

» Privacy policy


This website can use functions of the LinkedIn service. The provider is the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. A link is established to LinkedIn servers every time you access one of our pages that contain LinkedIn features. This informs LinkedIn that you have visited our website with your IP address. If you click the LinkedIn “Share this page” button and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to our site with you and your user account. Please note that we as providers of the pages have no knowledge of what data is transmitted or of what LinkedIn does with it.

» Privacy policy
» Opt-out


This website can use maps of the OpenStreetmap service. These functions are provided by the OpenStreetMap Foundation, 132 Maney Hill Road, Sutton Coldfield, West Midlands, B72 1JU, United Kingdom.

» Privacy policy


This website can use functions of the SlideShare service. These functions are offered by SlideShare Inc., 1 Montgomery St., Suite 1300, San Francisco, CA 94104, USA.

» Privacy policy


This website can use functions of the SoundCloud service. These functions are offered by SoundCloud Ltd., Berners House, 47-48 Berners Street, London W1T 3NF, United Kingdom.

» Privacy policy


This website can use functions of the Twitter service. The provider is Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Use of Twitter and its ‘Retweet’ function links the websites you visit to your Twitter account and disclosed that information to other users. In the process, data is also transmitted to Twitter. Please note that we as providers of the pages have no knowledge of what data is transmitted or of what Twitter does with it.

» Privacy policy
» Privacy settings


This website can use functions of the Vimeo service. These functions are provided by Vimeo, Inc., 555 West 18th Street, New York, New York 10011, USA.

» Privacy policy


This website can use functions of the Xing service. The provider is XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany. A link is established to Xing servers every time you access one of our pages that contain Xing features. So far as we know, personal information is not stored. In particular, no IP addresses are stored, nor is usage behaviour analysed.

» Privacy policy

Yoast SEO

This website uses the Yoast SEO plugin. This is provided by Yoast BV, Don Emanuelstraat 3, 6602 GX Wijchen, The Netherlands, tel: +31 (0)24 82 00 337 (Chamber of Commerce / KvK: 55404367, VAT no: NL851692540B01).

This plugin is responsible for the entire technical optimisation of our websites for search engines. It also plays a role in the development of content.

» Privacy policy


This website can use functions of the YouTube service. These functions are provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

» Privacy policy
» Opt-out


FHNW does not accept liability for any material or immaterial damage arising in connection with the use or non-use of the information offered, with the misuse of the connections or with technical faults.

Event Data Protection Note

Data protection information for Digital Trust Day

This data protection information will inform you about the processing of your personal data that we collect from you in connection with your participation in the Digital Trust Day, 13. May 2024. Your personal data will be processed in compliance with the applicable data protection regulations.

Personal data, as defined by Article 4 (1) General Data Protection Regulation (GDPR) include all information related to an identified or identifiable natural person.

  1. Name and contact information of the controller

Controller within the meaning of Art. 4 (7) GDPR is:

Competence Center Digital Trust

School of Business, FHNW

Peter Merian-Str. 86,

4002 Basel

email:  bettina.schneider@fhnw.ch, petra.asprion@fhnw.ch.

phone: +41 61 279 17 54, +41 61 279 17 48 

Please feel free to contact the data protection officer directly at any time with your questions concerning your data protection rights and/or your rights as data subject.

2. Personal data processing and purposes of data processing

  • Event registration

If you want to register for an event, we collect the following mandatory data:

  • name,
  • email-address.

The purpose of processing the mandatory data is to identify you as event participant, to check the provided data for plausibility and to reserve a spot for your participation.

We also require your data in order to prepare name badges and lists of participants, as applicable, and to supply you with event information before, during, and after the event. This is done to ensure optimal participation for you and to allow us to plan the event and ensure that it goes smoothly.

Further information can be provided voluntarily. Voluntary data allow us to plan and conduct the event in accordance with participants’ interests.

We process data upon your registration and for the purposes described by Art. 6 (1) lit. b GDPR to execute the aforementioned provisions.

We will use your email address to inform you about similar events organized by us in the future. The processing takes place based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in notifying our participants of other events also organized by us.

The personal data we collect for the event are, in principle, stored until the end of the standard limitation period of three years after the end of the year in which the event was held, and the data are erased after that. Storage beyond the respective period stated takes place only if and to the extent that:

  • we are obligated to store the data for a longer period pursuant to Art. 6 (1) lit. c GDPR based on statutory obligations of storage and documentation. In this case, the data are stored only to the extent required by the retention obligation.
  • you have consented to storage beyond that pursuant to Art. 6 (1) lit. a GDPR.
  • we use your email address to inform you of future events by email. In this case, we store your email address and your first and last names until you object to processing for this purpose.

Please also see our data protection information, accessible at https://www.tri-csd.ch/data-protection/ that explains which data are collected and processed as soon as you visit our website.

  • Photos and videos

Photos and videos will be taken to document the event in pictures. Since you may be identified in these images, either directly or indirectly, they represent personal data.

The images will be used for news reporting directly associated with the event as well as for internal reporting.

Furthermore, the images will be published for the purpose of post-event reporting on our media platforms such as LinkedIn or our website. This processing is required in particular to document and promote our event.

The legal basis for data processing is Art. 6 (1) lit. f GDPR. The purposes mentioned are legitimate interests within the meaning of the aforementioned provision.

The images will be stored for 3 years. Photos and videos that have been published are kept until you object to the processing for this purpose.

3. Forwarding data to third parties

We do not transfer your personal data to third parties for purposes other than those mentioned below.

For performance of the event

Your personal data are disclosed to third parties for the performance of the event. This includes in particular storage of participants lists on the document management system of the school.

4. Rights of the data subject

You have the following rights:

  • pursuant to Art. 7 (3) GDPR, to withdraw your consent at any time. This means that we may not continue the data processing based on this consent in the future;
  • pursuant to Art. 15 GDPR, to obtain access to your personal data processed by us. In particular, you may request information about the purposes of the processing, the categories of personal data concerned, the categories of recipients to whom the personal data have been or will be disclosed, and the envisaged period for which the data will be stored. Moreover, you have the right to request rectification, erasure, or restriction of processing, to object to processing, the right to lodge a complaint, and to obtain information about the source of your data if they were not collected by us, as well as about the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the logic involved;
  • pursuant to Art. 16 GDPR, to obtain the rectification of inaccurate data or the completion of your personal data without undue delay;
  • pursuant to Art. 17 GDPR, to obtain the erasure of personal data saved by us unless processing is necessary to exercise the right of freedom of expression and information, to comply with a legal obligation, for reasons of public interest, or to establish, exercise or defend legal claims;
  • pursuant to Art. 18 GDPR, to obtain restriction of processing of your personal data if you contest the accuracy of the data, the processing is unlawful but you oppose the erasure of the personal data, or if we no longer need the personal data but you still require the data for establishing, exercising or defending legal claims, or if you have filed an objection to the processing pursuant to Art. 21 GDPR;
  • pursuant to Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request the transmission of those data to another controller and pursuant to Art. 77 GDPR, the right to lodge a complaint with a supervisory authority.

Generally, you may contact the supervisory authority of your habitual residence, place of work or the registered offices of our competence center.

Right to object
If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) lit. f GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR if reasons exist for doing so that are based on your special situation or if the objection relates to direct marketing. In the latter case, you have a general right to object, with which we will comply without you having to provide information about a special situation.If you would like to assert your right to object, an email to bettina.schneider@fhnw.ch or petra.asprion@fhnw.ch will suffice.If you do not want to be recorded, please directly reach out to the people taking photos.